THE EFL and mental health charity, Mind have today revealed new-style names and numbers for the 2020/21 campaign.

Mind were chosen to become the EFL’s official charity partner ahead of the 2018/19 season and aims to raise awareness about mental health with fans, clubs and staff, raise funds to deliver lifechanging support and improve the approach to mental health in football and wider society.

For the past two seasons, Mind’s logo and ‘squiggle’ has appeared on the back of every EFL shirt across all Clubs in the Sky Bet Championship, Sky Bet League One and League Two, in a first for English football.

The new designs, created by Elms partnership, will continue to feature Mind’s logo with the number and the ‘squiggle’ will remain joined into the first letter of the player name – with the player’s name replacing the word Mind.

Blues fan Rob Askew has been part of the EFL’s promotional work.

And he is thrilled to see the partnership continue.

“I’ve had my own ups and downs over the years, some which have seen me off-work while I got support for my anxiety, but the club and the friendships I’ve made with fans along the way has helped me kick on,” said Askew.

“When Mind partnered up with the EFL I wanted to be able to do my bit to raise awareness among fans, initially just by wearing the ‘On Your Side’ partnership badge to matches.

“After blogging about the badge for Mind the club approached me to ask if I’d be happy to record a video with them to help raise further awareness about mental health among fellow fans.

“I’m continuing that now as part of a mixed age football group called Run Free United.

“The team is part of the Run Free initiative set up by Eddy Cooper and Chris Phillips.”